SQ Birichina Celebrates Annual Agrajatra 2015

March 25, 2015

The annual Agrajatra (moving forward) event for SQ Birichina Ltd was held on March 15,2015 at SQ station in Bhaluka, Mymensingh. Filled with a beautiful atmosphere of colors, cheerfulness and team spirit the Agrajatra event of 2015 turned into a carnival. Since inception in 2008, SQ birichina has developed a unique capability in manufacturing technologically advanced quality lingerie products; and to support this strength and the long-term sustainability, the Company has set a distinct  environment and work culture.  And over the last few years, the annual Agrajatra event has become an ideal platform to reflect on its uniqueness.

Last year, more than 5000 members celebrated their overall business success. This year, the event has marked the beginning of an enduring journey. Its a journey towards achieving success both in our personal and professional lives- with extra emphasis given on sustainable development of our female workforce.  “Better Life”, the Group’s uniquely designed program was launched amidst the colorful celebrations of this year’s Agrajatra.  Keeping Women Empowerment in long-term key focus, this initiative is expected to create a greater  awareness among  almost 6000 female workforce.  With planned communication process throughout year, the Better Life program will help our female workforce making informed choices and decisions on some vitally important aspects of their personal lives; such as, financial literacy, family planning, selection of right life partner, and personal health and hygiene.  

The celebration of Agrajatra 2015 commenced with prize giving ceremonies for various sport and talent activities including -Cricket, Football, Talent Child, Education Award,Essay competition, Pillow Passing and Mehedi Utsav. The introductory speech about Agrajatra and recitation of Holy Quran were followed by the prize giving ceremonies.

The second phase of the program was comprised of magnificent cultural events, such as baul folk songs, dance performance, drama and fashion show.  All the performers and contestants were evaluated based on their performance and skills. One of the most important events of this phase was the recognition of the top performing employees of the year.   Ms. Shompa Akter, Sewing Operator, was awarded as the Best Employee of the Year.  The other awards covered the Longest Serving and the Most Efficient Employee evaluated on a set of  parameters.  

Like the last two consecutive Agrajatra events, the iconic speech of Dream girl was performed by a worker of SQ Birichina who highlighted the success of SQ and woman empowerment in her dream girl speech.

The finale of the event was comprised of band songs, stand-up comedy performance and other musical events by outside performers.