Senthil Selvan, SQ's new Director, Operations

April 26, 2015

With much pleasure we announce Senthil Selvan, Chief Operating Officer of SQ Birichina & SQ ColBlanc, is now Director, Operations at SQ Group, effective April 1, 2015.  With this change, Senthil will now be responsible for the entire business operations of three major clusters of the Group, i.e., Celsius, Birichina and ColBlanc.

Senthil joined SQ, at its knitwear manufacturing unit, in 2005. Prior to that he worked with a number of leading knitwear manufacturers in Sri Lanka.

After making a significant contribution to our overall knitwear business, he moved to SQ Birichina, in 2011,  as Chief Operating Officer to head our first diversification of business into the production of Lingerie- SQ Birichina. Subsequently, he was also given an added responsibility to shape the Shirt manufacturing unit - SQ ColBlanc.  Over the last three years, under his leadership, the combined business of both Birichina and ColBlanc have grown 100%, year on year.

Our confidence in this new appointment comes from the 10 years that Senthil has been with us. His well-rounded business exposure within the Group together with demonstrated commitment and unique leadership style,is exactly what the company needs at the moment. In the new role, he will continue to report to Aruna Muthumuni, Chief Executive Officer, of SQ Group.  

Please join us in wishing Senthil a smooth transition and a successful onwards journey.